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 Social Media Marketing, "a New Strategy To Reach Billions Of People At A Time!" 

Date of Publish - Wednesday, 27th December 2017


Advertise has been a huge mean of publicity for decades. In the very beginning the ad films used to have jingles but now they have a story as well. Television has always been a lifeline for the companies to promote their products.

But its 2-0-1-7 guys! We watch TV mostly 2 hrs. a day and hate ads. This is the reason why the commercial companies are nowadays not interested in releasing their ad films on television. Instead, they release them on the social media. Here comes the role of “SOCIAL MEDIA MARKETING”. The companies not only use social media just to promote their products but also they open a portal for the customer’s feedback as well.


SOCIAL MEDIA MARKETING is the use of social media platform or websites to promote a product or a service. Social networking sites are easily available and can reach billions of people at a time! Social media marketing is gaining popularity among researchers and practitioners. Mostly all the social networking sites have a built-in analytical tool by which the companies or the advertiser can easily track the reach of the ad or the response of the customers. It also enables them to calculate the success, progress and the engagement of the advertisement campaign. The companies address a range of stakeholders, current and potential employees, current and potential customers using the social media.


All the social media websites have their own marketing policies decided for their customers. 

TWITTER: Twitter allows companies to promote their products in short messages known as tweets limited to 140 characters which appear on followers' Home timelines. Tweets can contain anything from #tags to videos.

FACEBOOK: The Facebook pages allow a product to provide videos, photos, and longer descriptions, and testimonials as other followers can comment on the product pages for others to see. A statistic says in 2015 93% of business marketers used Facebook to promote their brands!

WHATSAPP: Whatsapp gives the facility of Broadcast option which allows the companies to forward the advertises to a large number of people.

INSTAGRAM: The user engagement rate of Instagram was 15 times higher than of Facebook and 25 times higher than that of Twitter. Recent studies estimate that 93% of prestige brands have an active presence on Instagram.

YOUTUBE: YouTube is just like tele-commercial. It is used by the companies to reach their targeted customers. YouTube enables the advertiser to upload both a video and a description of the product.

LINKED-IN: LinkedIn is a professional business-related social site that enables the company to connect with its clients. Through the use of widgets, members can promote their various social networking activities, such as a Twitter stream or blog entries of their product pages, onto their LinkedIn profile page.


The companies usually promote their products by releasing advertisement on the social media. But nowadays a trend has been seen among various famous brands that they not only make ads for their products, they promote many sponsored events as well. #MakeItCount by NIKE is such an example. The brand experienced 18% increase in their sales as this event went viral!

Several customers are turning towards social media to express their appreciation or frustration with brands, product or services. Therefore, marketers can measure the frequency of which customers are discussing their brand and judge how effective their SMM strategies are. In recent studies, 72% of people surveyed expressed that they expected a response to their complaints on Twitter within an hour. The companies should open a portal on the social media to take the feedback of their customers to run their Social Media Marketing successfully. A huge craze of SMM has been seen among the non-profit, government and NGOs.

Social media brings the world to our doorsteps and thus social media marketing is becoming famous by leaps and bounds.



Author :
Aparajitha Paul IMIA013


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