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 Digital Communication Is The Future That Every Business , Mr.govind Babu - Director, Gowin 

Date of Publish - Saturday, 3rd March 2018
igniting_minds

"Digital communication is the future that every business must adopt. Search leads to sale. Your brand must be visible in between to inspire & engage the customer."

When was the last time you lost your cool because things did not happen the way you wanted them to and you felt like you were losing control?

Well as a corporate professional who worked my way up from a sales executive selling computers from office to office to a vice president handling million dollar business it was always about gaining control, everything around me had to be certain. Remember when I used to work in Cincinnati, USA would leave my office at 5.15 pm everyday, reach home by 5.45, a game of tennis by 7pm, traffic was predictable, weekend plans were known in advance, my scope of work was well defined, business models were clear, competition was known & most importantly.

- Salaries came on time ! Life was one big certain & controlled game.

"As I moved back to India, I got the chance to train students during weekends"

Talk about disruption, my life model itself was disrupted and i had to come to terms with it. On my flight back home to India a million thoughts were running, most of it was about not wanting to face the uncertain future and somehow bring back control and certainty into it.

This is when my life's logic went haywire. My work visa went into a lottery system and i didn't make it through, few days ago I was basking in glory with everything certain in my life and here I am staring right in the face of an uncertain future.

As I moved back to India and started applying for jobs, I got a chance to train students during weekends, some weekends students used to come, sometimes no one turned up, sometimes they used to pay, sometimes I didn't feel like collecting fees and did it free, things seemed so uncertain for the first time...but it felt great as I went back to the corporate world and took up another job, the certainty mindset kicked right back in, whew everything's now back in place, salary is on time, my job is defined, life is predictable I thought to myself, but something deep within me was just not feeling right. Just like the heroine in a movie who is forced to marry the villain but just at the last minute jumps and runs towards the hero whom she has been in love with... my heart was waiting for those weekends when I could go and train students and experience that uncertainty.

My interest in a life which very certain was reducing, started slowly taking on bigger training assignments, one fine day walked out of the corporate world to start my own training company. Slowly the dots started getting connected, something was happening behind the scenes, was getting more and more comfortable with the uncertainty, customers did not pay on time, students did come to training as promised, trusted employees left.

"This is the logic of uncertainty, the logic which has helped every successful entrepreneur walk their way to success."

Nothing of this uncertainty mattered, everything was just fine, the more uncertain it became, the more opportunities seemed to be opening up, the more clients did not pay on time, the more seemed to be my appetite to expand business..what kind of a crazy logic is this I wondered. This is the logic of uncertainty, the logic which has helped every successful entrepreneur walk their way to success.

Uncertainty is our road to freedom, we have to become comfortable with dealing with it, this is the bridge every corporate professional who wants to become a startup entrepreneur must cross.

Your intention to serve customers genuinely, your willingness to give the best to your employees, your ability to circulate ideas, money, time, knowledge, everything will be tested time and again.

Your old conditioned mind will drag you towards control and certainty, but beware you were born to be free, when you jump the amazing logic of uncertainty will appear to protect you, guide you and bring you home to become not only a successful entrepreneur but a powerful human being who has reclaimed your freedom that truly belongs to you.

"Uncertainty is our road to freedom, we have to become comfortable with dealing with it, this is the bridge every corporate professional who wants to become a startup entrepreneur must cross"

Author :
Karunakara M Reddy

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