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 When The Going Gets Tough, He Gets Going. 

Date of Publish - Saturday, 13th June 2020
igniting_minds

He is like a tightly wound spring that is always ready to pop up at the first given chance of release. He has a knack of being in the eye of any calamity ready to provide any relief that he can. He has been tested and has emerged with flying colours, every single time. He is there at the forefront ready and willing to be counted.

The Jammu and Kashmir floods, the Kerala floods, West Bengal floods, Andhra Pradesh floods and Bihar floods, Restoration of Driedup borewells, The Walk For Water save water and restore ecological balance campaign, Hara hai, Toh Bhara hai, Green India Challenge, fighting the Flouride, Arsenic, Iron And high TDS contamination in quality affected rural and urban slums the list goes on. He does not wait for a call or request. He only asks himself, ‘How can I help in this situation?’ He is known as the WATER HERO and CRISIS MAN of India 

Rising to the Occasion

The month of March 2020 changed the way life was perceived to be, not just in our country, but the world over. All activities came to a standstill. ‘Stay Home, stay safe’ became the slogan of our lives. Suddenly, staying alive, surviving became the only thing and all other things could wait. Once the initial novelty faded off, the reality hit in and it hit hard. The season of harvest had just announced a bumper crop this year. The crop was harvested and ready, but there was no way it could be packed, loaded and dispatched to the market. Farmers didn’t know whether to rejoice or cry. Vegetables and fruits were rotting, as they could not be transported even to the local and neighbouring markets. Mr. M. Karunakar Reddy, rose to the occasion, once again and bridged the gap by taking the produce right from the farm to the home of the consumer. It was a daunting task and called for tedious planning, cumbersome logistics and innumerable hurdles. But, he along with his team met the challenges squarely and overcame them. 

Reddy Organics was a boon to the farmers as they were assured of good returns for their perishable goods. The official machinery too came forward and encouraged the just cause and thus the helpless farmers found their prayers answered.

In just two months, Reddy Organics delivered 2318 metric tons of farm-fresh fruits including mangoes, sweet lime, Sapota and watermelon only in the state of Telangana.

M. Karunakara Reddy, demonstrated yet again that opportunities do not knock, we create them.

 

 

Author :
Balasubramaniam iyer

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